Flickr....Why

Flickr was a whole new world to Confucius3. The blurb suggests flickr is"almost certainly the best online photo management and sharing application in the world", ok so why should Public Libraries, more to the point my Library service, be interested? Once again the word connect pops up. Flickr, apparently "gets your photos to people who matter to you". Individuals, organisations, yes public library services contribute their image collections to this information sharing phenomenon. Why would'nt we be involved? Participation provides a high level of access to Library events and services, e.g. free promotion with an opportunity to target niche markets. The National Library of Australia's 'Picture Australia collection' http://www.pictureaustralia.org/contest/instructions.html is a first class example of how this networking system successfully works. What a great way to connect. P.H.,G.H.,C.R.