In keeping with the times, and in an effort to reach users of social networking sites such as MySpace and Facebook we believe Sutherland Shire Libraries should seriously consider creating a profile online. Social networks are popular precisely because, although their online profiles or representations reflect diverse lifestyle values and interests from many different sources, they also, at the same time, have the ability to create groups that share common interests or affiliations. Social networking has increased the feeling of community among people. Uploading videos and holding forums allow users to benefit by interacting with a like minded community, finding a channel for their energies and abilities.
The prominence these sites play on the internet (according to www.ranking.com, MySpace is currently the 9th most visited site, and Facebook the 15th) indicates a value and familiarity each has with internet users. So adding a Sutherland Shire Libraries presence on each would make sense in many regards. For one, each expands our reach and our means of reaching anyone interested in us. Secondly, each is primarily intended as a means of directing 'inquiring minds' to our web site and/or blog.
We checked out a number of different "online presences". Facebook seems to have a clean, well designed, organised interface. MySpace meanwhile is a carnival of flashing bright lights and music, definately appealing to YA's. Hennepin County Library's space was attractively designed, particularly their Library Interests: General/Music/Films/Books/Teen fiction. In their 'Groups': Teen Books and Discussion Group, users can discuss books, reviews, authors and anything else related
"so let's keep it friendly and respectful". If you liked this group on MySpace you are invited to join the TRT Reading circle (Teens Read Too reading circle), an interactive Yahoo group for readers and authors.
Denver Public Library's Teen space - eVolver appeared to specifically target young users -'gives them their own space'. To our eyes the interface was messy and the instant noise of a Youtune, unexpekted (their spelling for the song by Ba She Ba)Attractive....no, however the Flickr link and MySpace forums listed a diverse range of topics, i.e. Career centre, Comedy, Movies, Music, Health and Fitness - all with an opportunity to comment.
Topeka & Shawnee County Public Library site really hit you in the face with it's dazzling white writing on vivid blue background. The font was very small and difficult to read. Their YouTube presentations were intriguing... General: 'Book Groups in cubes'; Music: 'I want to be a Librarian' hype did nothing to enhance the image of 'Librarians'(we're so glad we no longer have Stack at Sutherland); Films: showed movie trailers for new releases,useful when linked to a catalogue listing DVDs or book titles held by the library. TSCPL's Friend space (Top 8) and the fact that they had 1293 friends listed was very interesting.
If we are to consider creating a Library profile for our Library service, what should that presence have to offer? After reading a number of suggested blog posts about posting profiles on social networking sites we could forsee that designers of 'library spaces' may have their work cut out for them. Meredith Farkas in her blog 'Libraries in Social Networking Software' thinks it is a good idea for libraries to build a presence in MySpace and Facebook by creating profiles BUT "unfortunately most libraries are doing it really badly". She goes on to suggest that there is a big difference between "being where our patrons are", and "being USEFUL to our patrons where they are".
When creating a library profile first ask for feedback from many different sources, i.e. all types of people, students, adults, patrons, non-users. Secondly, create a Library portal within MySpace and/or Facebook (or any other popular social networking site). LibrarianInBlack.net's blog, we think, hits the nail on the head. In "Please tell me why MySpace is bad for libraries" the following words cry out loudly "the fact remains that our users (and not just kids) are using these sites (MySpace & Facebook) EVERYDAY to get information, explore their communities, etc...so..why aren't we?" P.H., G.H., C.R.